Comparison
Both can make sense. What matters is how much friction your guests will accept — and how complex your loyalty program really needs to be.
In short
If you want to quickly launch a digital stamp card, repeat visits and local campaigns, Wallet is usually the more direct route. If you need a complete loyalty ecosystem with many modules, in-app content and extensive segmentation, your own app can make sense.
At a glance
| Lever | Effect | Source |
|---|---|---|
| Acquisition cost | Keeping a regular is 5–25× cheaper than winning a new customer | Harvard Business Review (2014), based on Bain & Company research |
| Basket value | Returning customers spend around 67 % more than first-time buyers | Manta / BIA-Kelsey, “Achieving Big Customer Loyalty in a Small Business World” (2014) |
| Profit lever | A 5 % increase in retention lifts profit by 25 % to 85 %, depending on the industry | Reichheld/Sasser, “Zero Defections”, Harvard Business Review 1990 |
When Wallet is the better fit
Wallet is an especially good fit when you need a simple, visible stamp card you can launch quickly. Guests scan a QR code, save the card and show it again on their next visit.
When your own app is the better fit
Your own app can make sense when your program needs to do far more than a stamp card: extensive content, complex segmentation, many modules or a full CRM ecosystem.
An honest take
reloop is a digital loyalty stamp-card system for local businesses — no native customer app. Guests scan a QR code and save their stamp card straight to Apple Wallet or Google Wallet. Staff add stamps with a quick scan, rewards are redeemed digitally, and the dashboard shows repeat visits and campaigns. Operated by candybytes GmbH (Linz) with GDPR-compliant EU hosting — for cafés, restaurants, salons and multi-location businesses across the DACH region.
Launch a Wallet stamp card without an app download. You can switch to a bigger setup anytime if your program truly needs it.
Try the digital wallet stamp card yourself or start for free with your first program.
Digital loyalty cards right inside Apple & Google Wallet — no app, no paper. Turn first-time customers into regulars.
Apple Wallet is a trademark of Apple Inc. Google Wallet is a trademark of Google LLC. reloop is not an official partner of Apple or Google.